RealSelf Business & Operating Principles (BOPs)
Our Business & Operating Principles, which we affectionately refer to as BOPs, are how we evaluate ourselves and others at RealSelf. These represent our core values that exemplify how we all show up every day to create a world-class company and culture that we love.
Customers first.
Customers come first and foremost. We begin with the customer’s point of view—whether consumer, provider, or brand—to shape the experience and solutions offered.
Stay curious.
Instead of resting in the belief that you have it all figured out, keep asking questions and always be looking toward what’s next.
Keep it simple.
Distill down to what’s fundamental, prioritize, remove complexity, and focus on delivering a value added experience.
Deliver results.
Set a high bar and focus efforts to achieve financial and organizational results. There’s a difference between what you do and what you deliver. Your actions yield real results.
Communicate authentically.
Communicate authentically and thoughtfully. Provide and receive well-intentioned feedback. We listen to understand and acknowledge. We work to hear all voices so that our outcomes benefit the customer and each other.
Act like a leader.
Work toward our common purpose, regardless of your role, title, or area of responsibility. Do what’s good for the whole of the company, our team, and the growth of those around you.
Think like an owner.
Generate ideas and make decisions from a place of personal and collective responsibility for the entire company’s results. We are responsible for our resources—time, energy, and money. Spend them like they are your own.