This story was originally published on June 2, 2020, and updated on June 4, 2020 with information on the organizations we are donating to.
At RealSelf, we are unequivocally against racism and discrimination in all forms. But a public condemnation is not enough. As I’ve previously shared with our team, I am deeply saddened by the deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor. I am angry that in 2020, black Americans repeatedly face racism and aggression like those endured by Christian Cooper. I am disappointed in my own leadership and that I didn’t speak sooner or do more to demonstrate my full support for racial justice and civil rights to our black employees, community members, customers, colleagues, and friends.
On behalf of the company, we must back our words with broader, sustained actions. We’re making a commitment today to do just that and leverage our platform and resources to make a difference.
RealSelf is pledging $50,000 to support two organizations: the American Civil Liberties Union (ACLU) in support of its Criminal Law Reform Project and Black Lives Matter Seattle-King County. We worked together to identify and select these organizations. Over the next few weeks, our executive team will be personally matching additional donations made by RealSelf employees, up to $50,000.
We will also be integrating diversity and inclusion into our company goals. We’ve called on every department in the company to review its 2020 goals and prioritize work that serves the needs of our diverse community members’ experience on RealSelf. For instance, our content team is committed to publishing writers and working with medical reviewers of all backgrounds and races, especially those that are underrepresented in the beauty industry, to ensure their voices are heard from the earliest stages of deciding what and how we write.
We’re committed to putting in the work, and evolving and assessing, as we recognize new opportunities to create a more inclusive company and experience. To hold ourselves accountable, we will keep our employees, our community members and the public updated on these efforts.
One of our operating principles at RealSelf is “be direct,” and I invite all of you to be direct with us if you see us falling short.
Silent no longer.